We are seeking a highly skilled Paid Ads Specialist with expertise in Google Ads, Linkedin ads and Facebook Ads to lead our paid advertising efforts for high-quality lead generation. This is a fully remote position that requires proven experience and a track record of delivering valid leads.

Benefits and Compensation:

• 50,000.00 - 75,000.00 PHP
• Permanent Work-From-Home Position
• Quarterly Bonus
• Annual Performance Bonus

Responsibilities:

Campaign Management

• Plan, create, and manage Google Ads and Facebook Ads campaigns focused on lead generation.
• Conduct A/B testing to refine ad creatives, copy, and targeting strategies.
• Optimize campaigns to improve ROI, conversion rates, and lead quality.

Targeting & Audience Development

• Identify and target key demographics, including C-level executives, IT managers, and decision-makers in industries such as real estate, accounting, and professional services.
• Develop custom audiences, lookalike audiences, and retargeting strategies to maximize engagement.

Performance Analysis

• Monitor campaign metrics such as CTR, CPC, CPL, and ROAS to ensure alignment with lead generation goals.
• Provide detailed performance reports and actionable insights to the marketing team.

Ad Copy & Creative Coordination

• Collaborate with the marketing team to craft compelling ad copy and visuals tailored to the target audience.
• Align all ads with client’s branding and messaging.

Budget Management

• Manage advertising budgets to achieve lead generation targets within cost constraints.
• Recommend budget adjustments based on performance trends and market analysis.

Proof of Results

• Provide proof of experience and examples of campaigns that successfully generated valid leads.
• Demonstrate the ability to produce high-quality, actionable leads through data-backed case studies or campaign results.

Creative Support

• Indicate if you have video editing or graphic design skills to support ad creative development.

Competitor Research

• Analyze competitor campaigns to identify opportunities and refine strategies.
• Stay updated on industry trends, algorithm changes, and paid advertising best practices.

Qualifications:

Experience

• Proven experience managing Google Ads and Facebook Ads campaigns for lead generation (minimum 2-3 years).
• Demonstrated success in generating high-quality leads and achieving measurable results, with proof of campaign outcomes.

Skills

• Strong expertise in paid advertising platforms, including Google Ads Manager and Meta Ads Manager.
• Proficiency in keyword research, audience segmentation, and campaign optimization.
• Strong analytical skills and experience with tools like Google Analytics, Data Studio, or similar platforms.

Creative Skills

• State if you have video editing experience or graphic design experience to enhance campaign visuals.

Knowledge

• Familiarity with B2B marketing and IT services industries is a plus.
• Understanding of cybersecurity and compliance-related targeting strategies is preferred.

Education

• Bachelor’s degree in Marketing, Business, or a related field (preferred but not required).